6 Instagram Mistakes You Made Without Realizing It And Ways To Fix Them

Do you remember the year 2010? 2010 is the year when Instagram first appeared. During this year, the world and the lives of many people have completely changed thanks to Instagram. To provide even more precise numerical data, Instagram has changed the lives of over 800 million people in total. According to September 2017 statistics, the number of active Instagram users is 800 million, and 8 million of them are companies.

8 million company accounts may cover only 1 percent of the total number of users, which is 800 million, but that means there are 8 million accounts that will compete with your brand. We must admit that many of these accounts are quite cool and belong to world brands that are leaders in their industry. So, we can say that it is very impossible to compete with these brands.

However, despite all the impossibilities, we all continue to try to rival these accounts, which we should already try. You produce great quality content, become an expert of hashtags, become a loyal member of several pods, try different marketing strategies, and use Instagram 24/7. But whatever you do, you cannot reach the desired results and goals.

The most important reason for failure is not that you have not worked hard enough because you are doing your best as you are sure. But you are quite likely to do something wrong somewhere. It is very likely that you are not even aware that there are errors when making these mistakes.

Offering safe and high-quality Instagram services, IGFOLLOWERS.UK will share the most common mistakes made on Instagram in this article it has prepared for its readers and explain the easy ways to correct these errors. Ready to get started?

Here are the 6 most common mistakes on Instagram and ways to fix them:

Error 1: You are using every hashtag that comes up

Until a few years ago, Instagram allowed you to use as many hashtags as you want, and there was no limit. If you wish, it was possible to share 30, 50 or even 60 hashtags in just one post. Even after the sharing was done, an extra hashtag could be added to the post via comments.

Things have changed since then. Perhaps you know that you are limited to up to 30 hashtags at most. However, there is also something like this; You don't have to add all 30 hashtags just because the limit is 30 hashtags, which is not necessary anyway. Hashtags remain an effective discoverability tool for Instagram, but you don't need to focus too much on hashtags. Even  Instagram itself stated that you should focus on the goals and objectives that you set for yourself, not on the hashtags. So Instagram's new focus is high-quality content, not hashtags.

Just because you added all the 30 hashtags that are on the limit, it doesn't necessarily mean that you will go to the “discover” page and gain likes with new followers. On the contrary, using excessive hashtags can do more harm than good. So ultimately it can even reduce your discoverability and interaction rates. Many users search for hashtags before posting and make a list of these options. Then, they copy and paste the same hashtags in every content they share. However, every time you keep sharing the same hashtags on your content, Instagram's updated algorithm will perceive it as spam and cause your account to be banned.

If you are using very large hashtags, this equals no use of hashtags, because your posts are quickly buried and not seen by anyone, because too many people share these hashtags. Finally, if you have added hashtags that have nothing to do with the theme and subject of the photo you're sharing, don't expect anyone to interact with that photo.

Easy solution: Don't add the same hashtags one after another. Do not add a large number of hashtags, instead, it will be enough to add 4-5 hashtags. Use long hashtags that have a specific meaning instead of broad meaningful hashtags. Last but not least, make sure that your hashtags are related to the subject of the photo you're sharing.

Error 2: You are boring

Our goal is not to hurt anyone's feelings, but without skipping this matter. When was the last time you took a risk on Instagram? You shared content that was overly unique and very different from everyone? When did you share funny or critical content? When was the last time you published your thoughts on the world agenda at appropriate and correct times? Or when did you create your own hashtag and start adding it to your content? We seem to hear your answer.

If you don't have anything to show and say on your behalf, you won't care about any user on Instagram. A photo worth sharing on Instagram should evoke emotion in people. A caption worth sharing on Instagram should be encouraging to react. When these two factors come together, then you have content worth sharing on buy cheap Instagram followers.

You don't have to recreate creativity completely to be noticed on Instagram. It will be enough to be "a little bit more creative" than your competitors.

Easy solution: get out of boundaries and molds. Do your research to make your creativity talk. Find out how competing accounts share content and discover different and fun ways to turn “boring” content into “engaging” content.

Error 3: You do not prefer the right influencers for your company.

You heard about Influencer marketing and you wanted to try it too. You did not get any results after your attempts. You have neither gained new followers, nor sold, nor have you been recommended by other users. Does this scenario mention look familiar to you? Influencer marketing is a strategy that requires thoughtful thinking. There is no such thing as useless because it definitely works. But in order for influencer marketing to work for you, it really needs to be done right.

Many people think that all responsibility for influencer marketing is on the influencer. After all, you either pay money to influra, or you can give the products you want to promote for free. Then you expect a return on investment. Why should you do the rest while doing all this? If you did not receive any return on an investment after working with an influencer, it is likely that you have not chosen the correct influencer. Perhaps you have even chosen people who are not true influencers.

With the excessive development of bots and fake accounts, it has become extremely easy to fool brands. MediaKix created two completely fake influencers and managed to make money deals with several brands in just one day. So who should blame in this situation? Is it MediaKix that deceives people with fake influencers, or brands that make a money deal with fake influencer and fall into this dirty trap because it did not properly conduct influencer research?

So how do we know if an influencer is real or fake?

When doing influencer research for your company, you need to make sure that the options you choose are not fake. There is only one way to make sure of this. What you need to do is to review the comment parts of the content shared in the influencer's account and check if there is any meaningful interaction in the comments.

The comments in the fake interaction, which is zero dialogue, can be in the form of spam such as "awesome", "awesome", "super", "very beautiful". It is meaningless, empty, and full of general interpretations, and it is not even mentioned about anything specific introduced in the photo. Already "influencer" is not enough to respond to these comments. On the contrary, there is a dialogue between the influencer and his follower in the comments that are real interactions. It mentions the photo shared in the comments, has a certain meaning, and gives a sense of reality. The fact that the influencer responds to a meaningful comment that is not spam is a sign that the influencer is real.

When choosing an influencer to work with, attach great importance to the following three factors: true interaction, the relationship of the influencer with its followers, and trust. The important thing is not how many followers or how many comments did numerical statistics look like.

Easy solution: There is no such thing as everything that shines will be gold. Don't let your digital data, like a follower, blow your mind. Take a closer look at the characteristics of the influencer and find out if it is real or false before you spend the money you earned with labor.

Error 4: You focus on wrong KPIs (key performance indicator)

Since the fourth error is directly related to the third error we mentioned earlier, we don't need to focus too much on this section. Users on Instagram have completely obsessed with their followers. "Why don't more people follow me?" like…

What you need to focus on is not the numbers but the quality of the interactions in your content. The constantly changing algorithm has become an almost casual platform now. Therefore, meaningful and quality interactions are the most important key performance demonstrations.

Easy solution: Don't obscure numerical data so much. Instead, focus on building real and meaningful relationships with your followers. What matters is not the number of followers, but the quality of interactions.

Error 5: You are using too many strategies

If you are a small company or a wholly one brand, you have to realize that when you have to try to do everything at the same time, you will not get any results. Dealing with many jobs at the same time is a very easy trap. In order not to fall into this trap, you only need to have one strategy and stick to this strategy.

If your goal is to increase the number of followers, then build your strategy on the idea of ​​gaining new followers. If your goal is to drive traffic from your Instagram likes profile to your website, your strategy should be related to this. If your goal is to increase brand awareness, just focus on that. If your goal is based on profile broadcast stream aesthetics, then work on it.

Do not use more than one strategy at the same time. Choose one of the most desired, develop, integrate, track the results, and make the necessary adjustments. If you find that this strategy doesn't bring the desired results, then switch to another strategy.

Easy solution: Don't start your Instagram marketing efforts without your clear goals and knowing what to do. First, determine an Instagram strategy for your brand. After that, start your work.

Error 6: You just focus on the Instagram platform

We have no doubt that Instagram is a huge and wide social media platform full of opportunities. But you shouldn't limit your brand to Instagram only. In short, the limits of your brand should exceed Instagram.

Instagram is just part of a holistic brand experience that you will offer to your customers. Every social media platform like Facebook, Twitter, and Snapchat that you will use on behalf of your brand should offer a brand experience that will be slightly different from each other. But at the same time, coupled with the experience you offer on other platforms, the brand, which is a consistent whole, should successfully reflect your vision to the customer.

When you grasp this situation, it becomes possible to discover a unique perspective to guide your Instagram works. In this way, you will get rid of the error of sharing every social media account without changing every content in any way.

That's it! We shared 6 Instagram mistakes made by small businesses without even realizing it. Of course, Instagram mistakes are not limited to these, but we preferred to focus on the most common mistakes in our article.

So have you made any of these mistakes? Or do you believe there is another Instagram error that you think we should share in our article? Then share it with us in the comments section.