Top 20 Instagram Secrets That Will Help Every User

Instagram has made a substantial improvement over the past few years. Instagram is no longer one of the neglected venues of the social media world. Brands that did not open a profile on Instagram in the past; With 400 million users, it has great difficulty in finding a unique audience for Instagram, which exceeds even the Twitter audience.

We hope that you are not one of these brands. But if you are or if you are a newly established brand trying to build assets on Instagram, you will need all kinds of help to reach your targeted customer base.

In this article we have prepared for IGFOLLOWERS UK readers, we will share 20 Instagram tips that will help you to improve your Instagram marketing efforts. Some of these tips are easy to implement. Other tips will talk about a number of third-party services that will make your time on Instagram even more efficient.

Before you start counting Helpful 20 Instagram tips, you must make sure that the content you produce is compatible with your target customer base. Strategies such as using a new app or using another filter in your photos will be of no use unless you reach the right people.

So if you're a bike dealer, don't start sharing a cat photo just because it gets a lot of likes and attention. Because the interest of the targeted customer base should be bicycles. The diversity of people who like cat photos is very wide and the majority of these people may not form the audience you are looking for. As a result, your customer acquisition rates can never develop prospectively.

Here are 20 Instagram secrets that will take your Instagram work forward:

1. Send a private message to your audience and influencers. Users; can often forget that Instagram has the ability to post private messages on the platform. With this forgotten feature, you can easily communicate with potential customers and influencers in your industry. By sending a special message to popular Instagram, you can have access to new audiences when you build meaningful relationships with them.

Just two hours after Instagram has just announced its DM feature, the Gap brand held a competition using this function. Within the scope of this contest, the first 15 people who commented on a photo shared by Gap were reached through a private message and asked to share photos of what they were wearing to have a chance to win a prize.

2. Post your photos on Instagram to your website, so you get more followers. Thus, people who visit your website, especially visitors who come to your site, can easily see your Instagram content and start following you.

Side note: If you wish, add the hashtags to the comment the section after sharing your content, not to the caption part of the photo. Thus, the hashtags in the caption section do not get tired and if a user wants to see those hashtags, they should click on the comment section separately.

4. Tag your content to send a notification to popular profiles. If you tag this with popular accounts after sharing content, a notification will be sent to these accounts, as you will be in the "your photos" section of their profile. If you tag in the comments area, it will be more advantageous to apply this tactic as it may be easy to overlook.

5. Make sure you take advantage of one-minute videos. You have the chance to add short videos with a one-minute time limit on Instagram. Identify the types of video content your target audience likes and draw attention to your creativity.

6. Use apps like Iconosquare or Followers + to determine which users you follow are not following you back. When you stop following users who are not following you, the rates of followers and followers will appear more balanced. Thus, your brand is reflected as more realistic, reliable, and less spam. Apps like Iconosquare or Followers + analyze all your followers and bring up a list of people who don't follow you back. Even on this list, you can easily stop following.

7. Take advantage of content produced by other users. Are you having difficulty producing consistently great content? Then try using content created by your customer base. Highlight an account that has shared a day with you. In this way, you encourage users to share their thoughts about your brand and to be a part of your success.

8. Add an analyzable link to your profile biography. Using sites like Bitly or Google's URL shortener, you can see how many people clicked on the link you put on your buying Instagram likes profile. You can optimize your work based on this data. Experiment with your biography and the content you produce and find out which strategies increase link clicking and which ones decrease. If you are doing a new promotion or if discount days are starting, change the link accordingly. In order to announce them, use actionable sentences such as “Be sure to click the link in our biography to avoid missing discounts” in the content you will share.

9. Use different photo editing apps. If you only use Instagram's built-in filters in your photos, then you are running quite simply. Stay away from being simple and use many different photo editing applications. Applications such as VSCOCAM, Afterlight, and Priime all have their own filters, and thanks to these filters, you can achieve full attention on your content. But we want you to make a promise to yourself that you will not overdo it when adding filters to your content, because users do not like to overdo it in filters and arrangements. Be neither too simple nor overdone. Find the balance between the two.

10. Host an Instagram hashtag contest. One of the best ways to increase your follower audience is to organize a hashtag contest. Just pick a great reward that your customers will want, and request a photo-sharing suitable for the theme you choose under the name of a hashtag you have prepared exclusively for this contest. One of the conditions of the contest is to follow your Instagram profile and then determine the winner. How simple is it?

11. Increase the resolution of your photos. No one wants to see a low-resolution blurry photo on the wonderful retina displays on their iPhone. If you consistently share inconspicuous and low-quality photos, do not expect anyone to follow you. Focus on producing the best possible content for your audience by maximizing the resolution of your shares.

Highest resolution for Instagram photos in the square format: 2048 x 2048

Highest resolution for Instagram photos in portrait format: 1638 x 2048

Highest resolution for Instagram photos in landscape format: 2048 x 1536

12. Use a unique and unique hashtag. If you don't have a special hashtag for your brand, you're missing out on valuable and important content from customers to be shared under that hashtag name. When you have unique hashtags associated with your brand, you separate your brand from your competitors. In addition, you ensure that the content shared by your brand is discovered much more easily through search.

13. Be sure to give your visitors the opportunity to shop directly from your Instagram feed, using tools such as Like2Buy or Have2HaveIt. Are you using Instagram as a marketing and advertising platform to display the products you sell? Services like Like2Buy and Have2HaveIt create a link for your biography. A customer who clicks on this link is redirected to a page that looks just like your Instagram feed stream, and on that page, he can easily see what he likes and wants to buy. Major brands like the New York Times and NastyGal use this method to monetize their Instagram followers. What an ingenious strategy isn't it?

14. Use only one filter to keep your brand consistent. A few popular global brands that want to maintain brand consistency use this method in their profiles. This also applies to the brand's logo. The main purpose is that a user who examines the stream of streaming understands that you own the content of your brand as it sees the content of your brand. In other words, it identifies the style used in that content with your brand. By using only a filter or color scheme, you will be laying the foundations of your brand consistency and you will be recognized immediately by your visitors.

For example, Native Shoes is one of the brands with unquestionably beautiful and consistent content on Instagram. They do not use any filters in their content, but the themes in their photos are very decisive. So they can be immediately recognized by someone who sees their content on Instagram.

Review the existing visual representatives of your brand. These visual representatives create your logo, website, graphics you use, photos of your products, and other visual content. Is there a decisive color scheme you have used in all these images? Are the colors preferred in the photos cold or warm? The content you share on Instagram, the arrangements you make on your photos, and the filters you add on your posts should reflect these existing colors effectively.

15. Track users who follow rival accounts. When you follow the people who follow the competitor accounts serving the same sector as you, you will announce your brand presence to them. For example, if you sell outdoor sports items, interact with people who follow a brand like MEC, and start following them. If these people do not even know about your existence, they will know that you are now serving.

16. Schedule your content as a group. With calendar services like Schedugram and Hootsuite, you can schedule your Instagram content as a group. There are no features in the Instagram app to schedule and automatically share your content on your behalf. However, the mentioned calendar applications offer this service. Thus, you can prepare your content much earlier and publish your content with just one click. 

 17. Give someone else control of your account temporarily. Are you okay with a few influencers serving the same industry as you? Put some rules and, if the influencer agrees to follow these rules, give him control of your account one day. Thus, you will use the audience that that influencer has for your benefit. For example, a blogger who takes control of your account for the moment can take and share his own photos while using your product during the day. This method has two major advantages. Firstly, you can take advantage of the influencer, blogger, or a customer follower you have given account control. Secondly, you show the world that you are a brand that interacts with its customers and values ​​their opinions.

If you want to use the method of giving control of your account to someone else, you need to determine what purpose you will use this strategy to help you determine who to work with. If you do this, you can get even better results. When you match a person who will contribute to the goal you set with your brand, you will have the opportunity to reach people who want to interact with your brand. As a result, your network is making great progress.

18. Create moving photos using apps like Boomerang and Phhhoto. In some cases, a still photo may not be enough and you may need more to get attention. In these cases, you can add color and liveliness to your profile by taking “live photos” and equipping your broadcast stream. Applications like Boomerang and Phhhoto allow you to produce photos that move like high-quality GIFs.

19. Ask the accounts promoting a particular theme to promote your product. There is no harm in asking, right? The followers of curators on Instagram are very interested in cool products and want to see new interesting products all the time. So naturally, promoting your product in these accounts may lead to a significant increase in the number of your followers. The strategy of sending a product to the curator for free in exchange for your promotion is very useful for brands. But just try to ask before offering free products, because remember that great curators are very curious to promote great products. Maybe they can jump on this opportunity without having to ship any products.

20. Don't forget to add a location tag. Many brands sharing content on buy cheap followers on Instagram forget to take advantage of the location feature. When you add a location tag, a visitor who sees your content clicks the location and gets the chance to see all the content shared with that location tag. When you add the location where your brand is located, you enable your followers to see where you are located. You also help them identify the audience that produces content related to that location.

Bonus tip about hashtags:

Let's say you have prepared a photo you want to publish. You added the maximum limit of 30 hashtags to the caption and shared the photo. Then go back to this photo and click on edit. In editing mode, you have the possibility to add 30 extra hashtags again. Thus, you will increase your access capacity even more. However, we recommend that you do not use this tip excessively, or your account may appear as spam.

So which of these strategies did you use before? Did you get any positive results? What other Instagram tips do you think we should add to this list? IGFOLLOWERS UK readers are waiting for you to share your ideas.